Videos Tagged With "business analytics" RSS
How Business Analytics Create More Effective Ad Campaigns - Ken Rona ('00)
Business analytics expert Ken Rona ('00) highlights career and industry development from his web data work at iXi to his current role at [x+1] (www.xplusone.com). Rona works in data strategy and runs advertising display client analytics. He applies consumer behavior marketing, statistics, and client services experience to assess data providers and help clients understand and optimize online advertising campaign effectiveness. View more videos of Ken Rona at http://www.captureyourflag.comPosted 2 years ago
How to Build a Career in Business Analytics Marketing - Ken Rona ('00)
Business analytics expert Ken Rona ('00) discusses what to consider when planning a career in business analytics marketing. Core analytics competency - using tools including SAS, SPSS, and Excel - is critical in making the most of the data. Moreover, curiosity is critical, especially on framing questions around the business context. Finally, communication skills - bringing it the last mile - are fundamental to career development. View more videos of Ken Rona at http://www.captureyourflag.comPosted 2 years ago
How Storage and Cloud Technologies Improve Web Advertising - Ken Rona ('00)
Business analytics expert Ken Rona ('00) highlights how innovative storage solutions, in particular information appliances, and cloud computing are redefining how marketers analyze human and consumer behavior. On-demand cloud computing server access - including the Amazon cloud - is creating opportunities for advertisers to outsource data centers and focus more on core competencies serving clients. View more videos of Ken Rona at http://www.captureyourflag.comPosted 2 years ago
Graduate Level Statistics in Business Analytics - Ken Rona ('00)
Business analytics expert and behavioral economics PhD Ken Rona ('00) shares why graduate level statistics coursework is so relevant in his strategy marketing roles. Rona equates learning statistics to learning another language, as statistics helps him read and speak the language of data. Rona finds this useful working across consumer marketing and Internet advertising roles focused on connecting data to consumer choice and outcomes. View more videos of Ken Rona at http://www.captureyourflag.comPublished 2 years ago
