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Tracking Marketing Excellence

Chief Marketing Officers say social media spending as a percentage of marketing budgets will more than double over the next 5 years.

Published 3 months ago

By FuquaSchOfBusiness

The Hazards of Correcting Myths About Health Care Reform

Duke University Fuqua School of Business Professor Peter Ubel explains how difficult it is to debunk myths in the media, specifically examining the case of the "death panel."

Read more:
http://www.fuqua.duke.edu/news_events/releases/peter-ubel-death-panel-research/#.UPf8MKX0D0c

For more on Peter Ubel, visit www.peterubel.com.

Published 5 months ago

By FuquaSchOfBusiness

Creole & Vodou in Haiti

On January 14, 2010, two days after the catastrophic earthquake that crushed Port-Au-Prince and the surrounding towns, the journalist David Brooks published a column in the New York Times in which he claimed that "voodoo" is a "progress-resistant" cultural influence because it spreads the message that "life is capricious and planning futile." Alongside Brooks, many authors, especially those who profess Christianity, proclaim similarly prejudicial views. In this presentation, Asst. Prof. Benjamin Hebblethwaite of the University of Florida looks at the historical factors and the linguistic policies that have benefitted Haiti's French-language institutions while suffocating Haitian-Creole ones, like the Vodou religion.

Published 6 months ago

By FranklinHumanities

How Changing Consumer TV Habits Create Data Analyst Jobs - Ken Rona


In Chapter 10 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, data analytics expert Ken Rona answers "How is the Move to Digital Television Affecting Analytics and Audience Measurement?" Rona notes that traditionally, audiences are measured by Nielsen panels, samples which monitor a select number of families and their aggregated viewing patterns. From an analytics perspective, Rona finds it fascinating how media consumption is progressively more digital, which eliminates need to do samples and opens doors to move into census analysis. Rona is currently VP Audience Insights and Ad Sales Partnerships at Turner Broadcasting. Previously, Rona has worked in roles in data analytics at IXI Digital and AOL and management consulting at McKinsey & Co. He earned a BA and MA in Political Science from Stony Brook University and a PhD in Behavioral Economics from Duke University.

Published 1 year ago

By captureyourflag

How to Teach College Students to Take Criticism - Courtney Spence


In Chapter 15 of 16 in her 2011 Capture Your Flag interview with host Erik Michielsen, non-profit founder and executive Courtney Spence shares what she has learned about teaching creative college students how not to take criticism and feedback personally. She teaches students to embrace feedback by grounding the work in its fundamental and positive purpose, complementing it with a continuous improvement mindset built on giving back by making art. Spence is founder and executive director of Students of the World - http://studentsoftheworld.org - a non-profit that partners with passionate college students to create new media to highlight global issues and the organizations working to address them. Spence graduated with a BA in History from Duke University.

Published 1 year ago

By captureyourflag

Phil Bennett - New 'Frontline' Managing Editor (UNC TV)

From UNC TV: Professor Bennett, a former Washington Post managing editor and now a Duke University journalism professor, is joining "Frontline" in the new role of managing editor. He discusses this new project and his vision for "Frontline."

Posted 2 years ago

Wesley Burks on Peanut Allergy Treatment (CBS News)

From CBS News: Peanuts are among the most common causes of food allergy. Byron Pitts reports on new research at Duke University Medical Center that shows the culprit may be the cure.

Posted 2 years ago

David Paletz on Obama's "View" Appearance

David Paletz, a Duke professor of political science, comments on President Obama's media presence, including his appearance on the talk show "The View" (see minute 3:00).

Posted 2 years ago

Duke Gets Shout-Out on 'America's Got Talent'

Duke Alumnus Mike Posner performs his hit "Cooler Than Me" on "America's Got Talent." He is introduced a Duke graduate.

Posted 2 years ago

Alex Roland on the Legacy of the Korean War (PBS)

Duke military historian Alex Roland talks about the continuing legacy of the Korean conflict on the PBS NewsHour.

Posted 2 years ago

Duke's Greg Jones Comments to PBS on Ministry and Medicine

Greg Jones, former dean of Duke's Divinity School, reflects on the novel "Cutting for Stone" about medicine and Christian faith for PBS's "Religion & Ethics NewsWeekly." See minute 3:50.

Posted 2 years ago

Leaving Goldman Sachs for Philanthropy & Arts - Phil McKenzie ('99)

After years working at Goldman Sachs, Phil McKenzie ('99) departs for a philanthropy effort at Brooklyn-based Parks Hall and crafts start-up publishing company Free Magazine, catered to modern professionals - Renaissance men - in arts, philanthropy, music, film, and current affairs.

Published 2 years ago

Goldman Sachs Trading Experience - Phil McKenzie ('99)

As a Goldman Sachs trader, Phil McKenzie ('99) learns to deal with chaos and, more importantly, build upon this experience in approaching balance as a start-up entrepreneur in publishing marketplace. View more at http://www.captureyourflag.com

Published 2 years ago

Mid-30s Entrepreneur Teaches Parents Patience - Phil McKenzie ('99)

With parents focused on a his safety and security, mid 30s media and publishing entrepreneur Phil McKenzie ('99) teaches his parents the value of patience and support. View more at http://www.captureyourflag.com

Published 2 years ago

NBC17 Features 'Office Hours' Webcast on Gulf Oil Gusher

More than 800 viewers tuned in to watch Duke experts talk about the impact of the oil spill in the Gulf. Questions in the "Office Hours" webcast session on June 16, 2010 ranged from the impact on sea turtles to the impact the spill will have in the White House. Learn more.

Published 3 years ago

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